The best way to build customer trust and loyalty is by asking them what they think of your business. Do you know how your customers would answer this question?

Getting customer reviews and feedback is one of the best ways to keep customers satisfied with a product or service. Here are seven ways to help you find out what your customers think about your business.

1. Take an online survey

Online surveys are not limited to large companies. Have the survey appear on your website after readers have spent a certain amount of time there. Also, you can send a survey to your customers after they have completed a service or delivered a product. Offer discounts for taking surveys to encourage them to participate.

2. Customer survey on social media

Social networks are not suitable for long surveys, but they are a good place to get feedback on simple questions. For example, you can ask your customers for ideas for a product name, giving them options to choose from.

3. Hand out feedback forms

Depending on your business, paper reviews can be a good way to get feedback and feedback from your customers. Include a simple survey form with your next statement and give it to customers with their check. Also, have feedback forms available at the point of purchase.

4. Meet your customers annually

Do you offer B2B services? If so, try meeting with your customers once a year to find out what they think and feel about your business. Send them an introductory survey to complete before the meeting. This will help them think of any problems they want to solve.

5. Listen

Asking questions on social media platforms isn’t the only way to find out what your customers think about your business. With social media monitoring tools, you can keep up with what your customers are saying about your business online.

6. Check your web analytics

Web analytics provides an indirect way to learn what customers think about your business, especially if you sell products or services online. Examine your analytics to see which parts of your website your audience visits most often, where they spend most of their time, and what they do while there. For example, if half of your eCommerce buyers abandon their carts halfway through checkout when they see shipping costs, then your shipping costs are (too) high.

7. Check your reviews online

Is your business listed on online review sites? If so, these are a great way to find out how customers view your business. Instead of browsing review sites, use tools like ReviewPush and ReviewTrackers to collect all your reviews in one place and analyze them. This will help you stay up to date with customer reviews without wasting time.