In today’s crowded real estate market, you need to do your best when creating a marketing campaign for your home. You must use all available marketing means.

You need to overwhelm the market with information about your property. If you don’t, your home is likely to be lost in the sea of ​​other properties on the market. You may want professional help planning your campaign or reading a lot to familiarize yourself with real estate marketing.

The first thing you’ll learn is that there are literally dozens of places to advertise your home sales website. You will also learn that many of them are free to use if you adhere to the terms of the website.

The only cost of advertising on these sites is the time to register on the site and set up your property listing. It may be more efficient to hire someone to do it for you because there is a learning curve working with all of these websites that you can advertise on.

The same is true for other places online where you can include information about your property for sale. By this I mean social bookmarking sites, social networking sites, blogs, forums, and directories. There are more of these than you might think – that is, dozens of each type that are available to you.

Then there are the non-internet advertising media. There are also more of these than you might think. People think there are only two newspapers in Maryland (in Baltimore and Annapolis), but in reality there are 36. The same for magazines and free distribution “buyer” type newspapers for classified ads.

What you don’t want to do is spend a lot of money on an expensive ad or two (like a display ad in the Washington Post, for example). Every dollar you spend has to be analyzed to give you the highest “payoff” in terms of exposure, readership, and traffic.

Paying an internet marketing consultant with real estate marketing experience will give you access to dozens of free (or very cheap) advertising vehicles, and this will cost less than some expensive ads can.

Internet marketing even allows you to set up “word of mouth” ad campaigns, which can be the most effective. There are also dozens of paid advertising websites online, including Google, which now offers search results for local real estate.