Product Launches: The Goldmine of Internet Marketing Tutorials

Now, I recently wrote an article about the release of unwanted products and I am sticking to the article regarding the saturation of these releases in our email inboxes 24 hours a day. But I am also aware of the pure gold that these releases bring in the form of

• tutorials,
• strategies,
• ideas,
• and plans,

for your business by creating your own product launch.

Some of the most recent successful releases are Frank Kern’s Traffic Geyser. I love this guy, he keeps it simple, tells it like it is, and has brilliantly branded himself as not only a smart and knowledgeable guy when it comes to internet marketing, but also someone who is just like you and me. .

Another recent release was the John Reese product. John rears his head every 12 months or so with a new product and then disappears and is not heard from for a while. This is also a brilliant strategy, as it leaves everyone wondering what he’s up to, builds anticipation, and always comes up with an amazing strategy or pitch idea that’s always worth waiting for. People love him including me.

One of the most recent comments on his video pre-release was about creating and owning more of his own real estate online. It was a brilliant analogy that basically means “the more links you have, articles you create, blogs you write, and videos you upload, the more you increase your online ownership.” It is very true, backlinks are the gold nuggets of this industry and those who understand this strategy make money online. Every time you create something online you own another little piece of cyberspace and the beauty of this is that there is no limit to what you can own!

There is currently a brilliant product launch with Dan Kennedy called Info Riches. This man is the GURU of GURUs when it comes to internet marketing. If Dan Kennedy comes up with a new strategy, idea, or product launch, he can guarantee there won’t be an internet marketing guru who doesn’t participate, watch, study, or listen for this launch.

With that being said, here are a few ways you can use other people’s product pitches to enhance the success of your own business:

1. Keep your eyes and ears focused on the Guru forums for rumors of promising product launches so you can be ready to watch, listen and learn.
2. Once you start getting ‘pre-launch’ emails, create a folder and save it, these are great study tools for when you’re ready to create your own product launch.
3. If you can sign up as an affiliate for the launch, I highly recommend it to get a clear understanding of the process and setup of a successful launch. You will be amazed at the number of free tips, tricks and strategies provided on the backend to help you promote the launch. These are fantastic tools to help you with your own launch on the track. (Gurus study this material carefully to make sure they understand the full plan of the launch strategy.)
4. Watch to see the implementation strategy for engaging people slowly, building anticipation without too much hype. For example, how many emails, videos, and presentations are there before the actual event? How long does the teaser last before the product actually launches? These are all strategies and tactics that have been studied and tested.
5. Watch to see what kind of media they are using for their teasers, eg videos, email only, tutorial samples, free giveaways, etc.
6. Take note of how many gurus send you promotional emails. If most of them are participating, you can guarantee that they think it’s a good product launch that will make them money (they compete with each other to see who can make the most money from another Guru’s launch).
7. Looking for their scarcity tactics? For example, Dan Kennedy is allowing those who are part of the pre-launch exclusive resale rights to their products after launch (great strategy to ensure continued sales after launch).
8. After the product has been launched, see how long you continue to receive emails and save these emails to study them too. People are still making sales off their charts sometimes weeks after the actual launch.
9. Then keep an eye out for the success stories that always follow a successful product launch. This is all part of your marketing and positioning of yourself and your brand, as well as strategies to continue ongoing residual sales.
10. Now go and study what you have seen and create a model for your own business. Why reinvent the wheel, use tried and tested strategies, learn from them, modify them, and keep learning?

Don’t forget that most of the

• information,
• instruments,
• tips and,
• means,

what you need to get started online is looking at it every day in your inbox. Starting tomorrow, I highly recommend creating your own cheat sheet folder and joining the rest of the smart internet gurus out there. Also, if you haven’t signed up for Dan Kennedy’s latest product launch I highly recommend you do, it will probably be one of the best launches to study this year! If you would like more information, please visit my website home page to sign up for your emails.

For your success.