Quick, by heart, do you know the three ways to increase sales revenue for your business?

There are only three.

No, really, try to answer the question. I’ll wait a couple of minutes.

By the way, cutting costs is No one of them. It’s true that cutting costs will improve your bottom line by helping you keep more of what you put in, but it doesn’t help you generate MORE.

Did you get three? As a marketer, of anything, not just photography, you need to know about them.

I was first exposed to the concept many years ago by a marketing guru named Jay Abraham. He knows what he does. His typical seminars ALWAYS sell for $25,000 per person. Those are his typical seminars, he has expensive ones too!

Even a set of tapes from an old seminar will cost you $5000 or more.

So why are we worried?

I tell you this for two reasons;

One: I want you to pay attention because this guy knows what he’s talking about. If he says it’s important, he really is! People really jump at the opportunity to throw money at him, because they know it will go up tenfold if they take his advice.

Two: I wanted to fill in a few lines so the answer to my initial question wouldn’t be so obvious. It worked?

Did you come up with the three ways to increase your business income on your own? If not… I can’t stop anymore, here they are:

1. Increase the number of new clients.

2. Increase the average order size.

3. Increase the average number of orders.

It seems pretty simple. But most companies only care about the first one! Increase the number of new customers.

Most businesses (particularly small and home-based ones) put all their efforts into finding new and better-trained salespeople, finding new forms of advertising (newspapers, magazines, TV, website creation), improving the effectiveness of your ads, hire the best copywriters, etc. us.

All in an attempt to increase the number of new customers.

But, if you can stay in business, there comes a time when you hit a saturation point. That is when most companies start to consider the other two methods.

By then, it’s too late. Massive amounts of cash have been left on the table.

All three methods are equally important and should be considered on a daily basis.

First you need to start tracking your numbers… Yeah, it’s boring, I know.

What is your average sale? Know? If not, how will you know if you are successfully increasing it? Maybe it’s going down! Perhaps, you are paying more (to get a one-time client), than you are making from them.

How many times does the average customer buy from you? Any ideas? Just once? Once a week? Once a year?

Start keeping track of these things. Not only are they important, but they can make the difference between becoming a respected photographer or staying in your routine as (write the name of your current occupation here).

I talk more about these concepts in my newsletter. To learn how to become a professional photographer, starting part-time, and learn a ton of good low-cost and no-cost marketing strategies, visit my website listed below.

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