For anyone looking to get more profit from their blog or website who doesn’t want to sell products or generate the large number of clicks needed to make money with pay-per-click advertising, CPA affiliate marketing is a middle ground that should be seriously considered.

Many people are drawn to participate in cost-per-action or cost-per-acquisition (CPA) affiliate marketing because of its high payouts compared to other methods of site monetization. In these programs, affiliates are paid for getting their visitors to take certain actions, such as signing up for a newsletter or other similar offer, downloading a file or application, completing a specially designed survey or questionnaire, or registering for a Free trial. of a product

To better understand if this model is right for your site, you may need to understand the benefits and drawbacks of using CPA affiliate marketing.

The Pros of CPA Marketing

Pay more. Since advertisers get direct results from CPA marketing, they are more than willing to pay lucrative commissions to their affiliates. Most of these programs pay their affiliates between $1 and $50, a far cry from what CPC and CPM affiliate programs pay their affiliates. As such, affiliates can potentially earn more if they promote these offers properly.

No need to reach into anyone’s wallet. With CPA marketing, all you need to do is get visitors to fill out a form or some other task. Needless to say, it’s relatively easier to ask someone to give up their contact information in exchange for something than it is to convince the same people to buy a product online. While this still requires the right strategy, the basic model is quite attractive.

There are many CPA offers to choose from. Realizing the profitability of this affiliate marketing model, many companies are launching their own CPA affiliate offers to gain new leads for their business. This makes a wide variety of products and services available to interested affiliates.

The Cons of CPA Marketing

Getting accepted into CPA affiliate marketing programs can be quite a challenge. The companies that run these programs want quality traffic. There are many people who would like to promote your offers, so admission to these networks can be difficult. Aspiring affiliates must meet some strict registration requirements before they can qualify for most CPA programs. Some programs even require a phone interview before accepting new members.

Some CPA programs are mere scams. To avoid falling victim to these types of programs, you should always read the terms and conditions carefully and request a payment as soon as you reach the minimum payment level. Many programs have closed over the years without paying their affiliates.

There is stiff competition. Many people are drawn to this form of marketing, and the competition, often from very experienced salespeople, can be quite stiff. Anyone who wants to be successful needs to know what he does.

Persuasion is needed. While people aren’t asked to part with their money, they still generally resist anything that takes time and requires them to give up personal information. CPA requires a lot more persuasion than just getting people to click on an ad.

While the benefits are good, there are pitfalls and success is not guaranteed. Take some time to learn about this form of marketing before you jump into it.