The techniques used to get backlinks to a website are quite easy for any marketer to accomplish. Backlinks are the building blocks of any SEO campaign and can take a website from near-darkness to significant traffic and climb the search engine results pages (SERPS). However, not all backlinks are created equal, and to benefit your website, care must be taken to only get the best and most valuable backlinks.

When backlinks are created intelligently, they will increase the website’s position in the SERPS and have a better chance of appearing on the first page of Google, Bing and Yahoo. This is the desired result because surfers searching with the keywords you are optimizing your website for will be presented with your website if it is at the top of the SERPS. It has been estimated that 80% of all web searches lead to websites listed on the first page of search engine results.

By far the best techniques for getting backlinks is to create quality, relevant articles and post them on high-quality article directories. Writing quality articles that are not overly promotional and provide information that readers will want to read is a good way to get good search engine rankings. Articles will contain a link at the bottom to the author’s website, and if the article is valuable, readers will want to learn more and click the link to visit the website. Once there, they will obtain the additional information they are looking for and will be encouraged to buy your product or service.

Another most used technique to get backlinks is to create a fancy blog post on a reputable and highly rated blog in your niche. Search engines reward links to relevant websites, and especially blogs, if the quality is valuable and relevant to the site being linked to. Blog owners are constantly looking for new content to post, and if you provide it, you’ll receive a powerful backlink in the process. Blog readers will want to follow your link back to your site. Simply backlinking to a blog will create a do not follow link that won’t boost your SE ranking, but contributing a guess post will give your site more link juice.

Websites 2.0 like Squidoo and Hubpages have a high page rank. Building a site on these properties and providing relevant and valuable content for the keywords you are targeting will give your website a good amount of links for your business. This is very similar to posting on article directories, but it will allow you to be much more promotional and you will be able to add images, affiliate links, surveys, and other promotional features not allowed on article directories. You can even provide links directly to the products you sell or to other sites that sell, such as eBay and Amazon.

Building your own quality site with relevant information about your product or service will get you good rankings on search engines. Search engines reward sites that are easy to use and make it easy for readers to navigate. Once your site is recognized as valuable and of good quality, other related sites will request backlinks to their sites. This will further increase your ranking in SERPS and will result in you getting even more backlinks.

Providing quality, relevant content that is targeted to your niche will get you backlinks to your website. The important criteria are quality and not quantity.