Step one is to find keywords/focus phrases for your business; otherwise it won’t rank for anything relevant to you and therefore this means you’re driving the wrong traffic to your website.

second step it remains relevant in the search engine. Write content that is modern and interesting for users to read. Stay up to date with the latest trends and find your business niche.

Step three is building links between websites. Create high Google page rank links through web directories, blogs or social media. Websites like Yell, scoot, and Yelp are great places to start.

Step four you’re putting all your keywords on your website (but don’t spam). Google wants to see that your focus keyword is on your website, so it shows its relevance to this search phrase. Also remember to put your H tags around these keywords as titles (h1, h2, h3…)

step 5 is linking again. Add links to your focus keywords so they link to more relevant content that you want to rank for in search. Create a blog on a topic like “Search Engine Optimization” and then link to the landing pages you want people to see more of on your website.

step 6 you are adjusting the meta tag so that your descriptions relate to your page. A meta description displays a short snippet of text about that business. So if your page is about SEO, make sure the searcher can clearly see what your page is about and what it might include before clicking on it.

step 7 you are optimizing your social media pages so that they flow correctly to your website. Keep your social networks as relevant as your website, so users can find and engage with both. Post relevant content every day and this could even include some of your blogs.

step 8 is to keep building links. As we already know, links are important, but it is not something unique, it is good to do it every week or even a few every month. Because? because Google wants to see your website continue to grow and link to relevant sources that your future customers may be interested in.

That’s it for the basics of SEO. There are many more areas you can target, but if you’re just getting started, these are just a few things you can focus on for now.

If you are looking for more SEO tips or guidance, please read my Isle of Wight SEO blog for more details.