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Real Estate Buyer Leads: How To Find More Leads

There is immense potential in real estate and the market is generally moving higher. I started my real estate business about 4 years ago and went through moments of disappointment, stress and demotivation before I could find success looking myself in the eye. Some people will find success a cliché because different people interpret it differently. For me, success translates into vertical and lateral growth with increased profits and strength in the market.

Over the past 4 years, I have understood that real estate buying opportunities are of the utmost importance because they drive growth and success in the real estate industry. There are many real estate agents who believe that a lead means a buyer or seller of real estate, but it’s a little different. I firmly believe that a potential client is someone or anyone who will be able to use my services today, tomorrow and even after 4 years. The process doesn’t end when you find a lead, the process actually starts after that. Your prospect does not have to become a client and I have experienced the trauma of not being able to convert leads to sales because convincing a client and selling a property is one of the most difficult aspects of real estate.

If you look at the real estate market, you will find that only 20% of real estate agents have been successful in the industry and 80% of real estate agents have given up on their dream or joined another industry. This is because 80% have not realized that a lead is a lead and therefore should be treated as such. I have clients who came to me after talking to 5-10 other real estate agents. The same customers have provided me with more leads. Honestly speaking, I don’t have a magic wand nor do I have any special abilities. All I have done is go the extra mile for my leads and they automatically became customers. It’s about understanding the psyche of buyers. The result is that today I am among the 20%!

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