We will discuss three simple but very effective ways to boost your internet marketing strategy. This will not be in any particular order, which means that they are all so important to each other. If you implement these powerful strategies, they can have a profound effect on the growth of your online business.

A – Number one is Email capture. Most of the people who visit a website (about 99% apparently), leave without doing anything, that is, without buying, calling or even subscribing to a newsletter. And once they are gone, you have lost the opportunity to market them in the future, which means that only about 1% turn into a lead or customer. These are general statistics around the internet, so your site might perform better than this.

To increase that conversion rate up to 20%, offer a free gift and add a clear call to action on your home page. To make it even better, put a video to subscribe to the free offer at the bottom of your home page. You will need to set up a lead capture form and request their name and email in exchange for the offer. The free gift could be a report or a video training series. Just make sure the content is attractive to your target market. If they choose to sign up, you have now turned them from visitors to leads and can start a dialogue with them via email.

Combined with all of the above is the need to set up an autoresponder email sequence using pre-written emails that are sent at predetermined intervals, offering more value over time. Keep these emails based on text, short and chatty. These are the types of emails we are used to receiving from our friends and colleges to make them feel more familiar and less like a sales pitch. Typically it takes 7 touchpoints to build trust, so don’t jump in and ask for a sale right away. After, say, 10 emails of value, you could offer an urgent discount on a product or service. Only do this when you feel that you have received a lot of value from you and have earned your trust.

B – The number two is Effective copy writing. Writing effective copy is probably the most important of all internet marketing strategies. These copywriting techniques should be used for your website copy, video scripts, blog articles, emails, and direct mail marketing. Think of your potential customer or typical customer and write as if you are speaking only to that person. Treat it like presenting an idea over coffee, as this makes the reader or viewer feel more engaged.

Keep the copy chatty and jargon-free. The viewer is always thinking “what’s in it for me”, so just tell them. Instead of using the word “we”, we use the word “you” a lot. For example, are you looking for a software provider that you can trust? In this last example we raise the problem that the person has as the opening line. Then you can elaborate by identifying a pain point, for whatever reason has been difficult for you in the past.

This helps them to identify with you and to feel understood. Then you can offer the resolution, your product or service. Back up features with benefits. A great looking website is a feature. If that website turns viewers into leads and then customers and that makes you more money, that’s the bottom line.

VS – The number three is Website Videos. Did you know that YouTube gets billions of views daily and is the second most visited website in the world right now after Google.com? More than 80% of people will watch video from a website, compared to about 20% who read the same content on that page. Additional research shows that people are 64% more likely to shop online after watching a video. Those are staggering statistics that show YOUR potential customers LOVE video! So, give them what they want! By simply adding videos to each of your website pages, you could increase its effectiveness.

Internet marketing is not that complicated as long as you stay focused by following a sustainable strategy towards your end goal of converting website visitors into buyers.