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Importance of Social Bookmarking in SEO or Website Marketing and Promotion

Social bookmarking can be simply described as a method for Internet users to organize, store, and manage their favorite websites. Usually, when you come across a website that has interesting information but you can’t read all of it right now, you bookmark the website in your browser and save it, so you can visit the URL again later. However, with social bookmarking, you can bookmark the website and visit it later, or even share it with your friends. It’s as simple as emailing a friend with a link to a website you think they might be interested in checking out; by doing that, you have engaged in social bookmarking.

With social bookmarking, you can easily track interesting websites that you’d love to visit regularly, and also check out websites that other web users have found fascinating. Most of the social bookmarking sites allow users to browse through the tagged sites based on popularity, latest update, and even based on categories like shopping, beauty, etc. It’s even possible to browse through what other people have tagged by typing the information you’re looking for into the search tool. In fact, social bookmarking sites are rapidly becoming popular as search engines.

This is why social bookmarking is such a powerful marketing tool for your website. Your website could be seen for up to 50% more than your usual daily traffic if it appears on social bookmarking sites. It is also a popular and efficient SEO (Search Engine Optimization) tool, giving your site much-needed leverage and visibility and will take you to the top of the search engine statistics. All you need to do to get started is set up an account on any bookmarking site. LinkedIn, Twitter, Facebook, Digg, StumbleUpon, and Tumbler are great ways to get started. Once your account is set up, spend a few hours every day commenting, updating your status, and basically creating a buzz on your account. Make sure all of your social media profiles are linked to your website, blog, and even email list, so everyone you communicate with knows what you’re up to.

If you keep this up, a lot of people, even those who aren’t really your friends, will start to tag your website or blog, and even share it with friends who will share it with their friends, and so on. The backlinks that you will get through your social media profiles will also be great for increasing your search engine visibility. Every business person wants their site to be so visible that if someone searches for your business name, they will find it among the top three to ten websites listed on the first page of search results.

Here’s the simplest version of all this information: the more bookmarks users give your website or blog, the higher it will rank in search engines. This is mainly because a bookmarked site is much easier to find than one that has to be searched for. So find the social bookmarking tool that works for you and invest your time in it; soon you will make your website a household name among passionate internet users.

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