Blogs are like personal phone calls crossed with newspapers. Some examples are microblogging, podcasts, vlogs (video blogs), social networking communities, and traditional blogs. The era of social marketing and social media The beginning of blogs is a culture of collaboration. It takes some time to build. Social networking, bookmarking, and article submission are all the rage these days. Ddon’t let it go. Social media costs are minimal, it’s not like hosting a table at an awards dinner or printing flyers, so your return on investment is astronomical. Most new bloggers get their feet wet on one of the popular social networks or one of the reputable hosting services. This new consumer behavior is that of social markets. They want to personalize, socialize and validate their choices.

Just as social media tools and outlets continue to evolve, so do we. Learnings about how to build a social media community are evolving and we continue to learn from each other. In this world of social networks we continue to learn together. Consider social networking tools like Facebook and Linkedin. If you want social media to work for you, you have to be social. Just because you’ve written a new post doesn’t mean it’s worth submitting to a social media site. If you want social media traffic, you need to consider the audience of that specific site, and then create content that they will love. To let people know, it’s not enough to post it to a social networking site; it needs to appear on the main page or on the next few pages. Valuable global relationships are being created through tools ranging from texting to social media and more.

Feeds are important not only because they make it easy for a global audience to read your blog, but also because seamless feeds allow you to follow a global network of blogs and other news sites. So, in the simplest definition of the term, a blog is a record of your thoughts, ideas, helpful links, photos, videos, or the latest news. A ‘post’ is just another way of saying an entry, like a journal entry or newspaper column.

You can use your business blog to see the future: It’s a great way to stay in touch with what readers want and to learn what customers are struggling with and what they want most. Logic says that it is much easier for smaller companies to be more agile and respond more quickly to market demands than large corporations.