With the increased competition in digital marketing, the race to rank well in search engines is now red hot. Websites may not be able to maintain good search engine rankings despite scrupulously adhering to all facets of search engine optimization. Furthermore, search engine optimization requires continuous monitoring and adjustment of optimization parameters. In this sense, PPC can be a game changer for you.

What is it?

When you opt for PPC, the web crawler will display ads about your products or services on your search page. When users search for products or services on Google, they come across ads marked in yellow. Ads are placed away from the search results, in the side panel, above or below the search results. If the user’s query matches your product or service portfolio, your PPC ad will appear in these areas marked in yellow. If the user clicks on the ad, they must pay a fee to the web spider like Google.

Benefits of PPC

featured ads

Away from clunky search results, your ad will rank high among fewer ads and the yellow tag. This evokes the interest of users. Also, being few in number, people are more inclined to click on them than on search engine results.

more visitors

The curiosity of the visitors together with the leading role translates into visits. When the user clicks on your PPC ad, she lands directly on the landing page of your website. The same user can be directed to an affiliate website if he clicks on a search engine result. This makes it a more effective plan compared to just basic SEO.

targeted traffic

Effective PPC plans drive targeted traffic to the website. The user is directed to the landing page of the website directly from the search engine page. He or she will understand your product or service by visiting the website. If they like it, they will make a purchase or decide to make a purchase in the future.

A good PPC plan

A good PPC plan is a prerequisite for reaping pay-per-click dividends. The plan should incorporate elements like keyword research, keyword selection, negative keyword list, long-tail keywords, competitor analysis, landing page identification, geographic analysis, conversion tracking, etc. The Google AdWords PPC plan must be such that your ad appears in multiple places, such as dynamic search ads, competitor campaigns, Google search partners, mobile devices, etc. The plan must also incorporate the price for playing PPC ads placed on Bing.

The cost

The benefits of a good PPC plan always outweigh its cost. You just need a good PPC plan to reap the dividend.