If you want to know the world’s easiest sales and marketing “secret”, this article will show you how.

Listen, have you ever seen the movie “A Nightmare on Elm Street”?

I haven’t seen the new one yet.

But the original basically went like this:

A child killer (Freddy Krueger) is burned to death by all the parents in the neighborhood, and then returns to end his evil by murdering the teenage children of those parents in their dreams. And so, to avoid being killed in their dreams, they desperately try to stay awake so as not to fall asleep and be attacked by Freddy.

Well guess what?

We got this in “real life” too.

You see, a lot of people today (specifically the people the media refers to as “Main Street”) have their own “Freddy Kruegers” attacking them and keeping them awake at night, almost paralyzed with fear and frustration. As bill collectors, bankers, politicians, overzealous tax collectors, bureaucrats, backstabbing co-workers, intimidating bosses, etc.

In many cases, no one really cares about them anyway.

No one is in your “corner”, so to speak.

And you know what?

That opens up a BIG opportunity for you. Because when you really care about your customers (and you show it), you automatically become that person in their corner. The one they trust. And the ONLY option to BUY.

It doesn’t take much either.

Usually only a few questions are asked.

In fact, my wife just went through this.

She was having trouble syncing our QuickBooks software with our bank account, and she went through one idiot after another on both QuickBooks and the bank side.

No one, not even the “supervisors”, was helpful.

Nobody seemed to care either.

They just followed the movements: they constantly sent her to someone else they knew even LESS than the last person. Until finally (hours later), a low-ranking bank teller solved the problem by asking my wife a few questions and contacting the bank’s IT manager.

Problem solved.

It’s hard to forget people like that bank teller, people who take the time to listen and help.

And it’s the same with you too.

Provide good service and show that you care.

And when it comes time to buy … you too will be remembered.

It’s probably the easiest way to sell ever invented.