Definition:

Video Marketing refers to the promotion strategy implemented by companies to promote products and services through short, attractive and educational videos. The main objective of preparing these videos is to induce or spread the awareness of potential customers about an organization and its products. An entrepreneur can attract a potential customer to purchase the product by spreading their knowledge. The visual display of the message makes the ad or promotional video appear lucid and visually appealing.

Meaning:

In an ad that understands text, a potential customer has to review the text to discover the message conveyed. This takes time and effort on the part of a target customer. However, if the same message is communicated through a visual demonstration, it is less time consuming and the message is easily grasped by the customer. A visual illustration has the potential to create an impact on the mind of a viewer. Therefore, a promotional video should be short, engaging, and informative in nature. These functions in a video help the viewer to retain the message longer. It may be tempting to buy the product or service mentioned in the video. Many marketers use internet marketing videos due to the emerging trend of more people turning to the internet for information. Therefore, online video helps you reach a wide range of better prospects instantly. Online video enables you to reach your target customers across geographic borders and get the maximum number of customers. This broadens the customer base of a company. It also allows an entrepreneur to access the international market and make his presence felt not only in the national market but also abroad. Promotional videos online are more attractive compared to other types of advertising. Grab the viewer’s attention quickly and take hold of the desired message much faster than simple text. A video can give a demonstration of the usability and ease of use of a product. You can also add effects to the video to make it more attractive.

There are many video marketing services that are offered if an entrepreneur decides to get an attractive video made by any good company. Technology has also improved tremendously and provides you with different tools to track traffic and analyze the results. There are several tools available that show the number of times your video is played by potential customers. Others help you to know the number of visits that customers pay after watching the video. Many other types of tools show the number of visits converted to sales.