During an economic downturn, the retail industry has been hit hard, as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or just a small independent retailer, you should always be on the lookout for exciting new marketing ideas that can stimulate business. Here are some great ways to do your best.

1. In-store events– Customers need to know the benefits of their shoes, whether they are edgy and fashionable or provide a comfortable walking experience. Hosting an in-store event, such as a fashion show or teaching session, will not only generate excitement and awareness for your store, but it will also sell a lot of shoes! Make your featured products fully visible using a vertical banner or even a window so customers know which shoes they are going to learn about.
2. Loyalty cards– Most women have a shoe fetish, so create a loyalty program that will keep her coming back for more shoes. This could be a punch card or it could even use a computer tracking system. After purchasing a certain number of pairs, your customer will receive a free (or at least discounted) pair. Not only does it sell more shoes, but it also retains loyal customers.
3. Shoe care– A great way to make your store more commercial is by offering shoe care services like shining, stretching, and even minor repairs. If you Really wants to offer a first-class experience, offer complementary shoe repair services. You probably won’t be able to do this in the store, but make an arrangement with a local cobbler or cobbler. Your customer will appreciate the VIP treatment, and this ensures that they will visit your store at least twice (once to drop off the shoes and once to pick them up). Chances are they will find a new pair on at least one of those visits. Display vinyl decals on your cash wrappers to let customers know about these special services you offer, and make sure your sales team brings it up, too.
4. Sponsorship / donation– Local sponsorship events are a great way to build a positive business reputation. In return, you can usually advertise at these events with a vinyl banner or on the show. Another unique idea is to create a shoe donation program. Work with charity groups like the Salvation Army to donate one pair of shoes for every X amount you sell. This is a enormous Boost public relations and make your company socially responsible. It has certainly worked for TOMS.
5. Family packages– If you have a shoe store that caters to all customers (men, women, and children), create a family pack. Offer a special discount when customers buy a pair of shoes for each family member, or even have a special one to buy one and get one. You are a one-stop shop for the family, but clients may need special treatment to realize that.