Anyone with a little time and a few dollars can create a Facebook ad and run a campaign. Not everyone has what it takes to create an ad that drives clicks and converts people to buyers.

When creating a Facebook ad, regardless of the size of your business or industry, the call to action is one of the most important factors. If your ad is boring and unappealing, you can’t expect it to get a high click-through rate. On the other hand, if you implement an impactful call-to-action, you might be surprised at the amount of traffic it generates.

Here are three call-to-action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one “action” keyword. A Facebook page is full of content and images, so your ad needs to stand out from the crowd. By using an action keyword, you are telling your audience that you have something special to offer. He is telling them to take action now if they want to take advantage.

   Some of the best action keywords include: save, discount, book now, sign up today, order now, try and subscribe.

   You can build on these, based on your particular industry and offer, to create an even more powerful message. For example, if you’re promoting a weight loss product, you might use a phrase like “lose weight today” or “lose weight faster.”

2. Don’t beat around the bush. You only have a limited amount of time to grab your audience’s attention and convince them to click.

   Don’t make people read your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you’ve reached your goal.

3. Ask a question. This is one of the best ways to engage your audience. A question not only attracts people, but it can also improve your click-through rate, since they will be interested in knowing the answer.

   Note: if you ask a question, keep it short and sweet.

With these three call-to-action tips, you’ll find yourself taking a different approach when creating Facebook ads. Later, you may also find that your campaign is generating better results.