Competitiveness is the very definition of the film industry. And from the start, celebrities need to make themselves known if they want to stick around for long. And this also applies to movies. If the audience is not aware of your movie or fails to generate interest, your movie is doomed to fail, no matter how good your content is.

Here’s a look at the influence of PR on the Hollywood and Bollywood industry.

How PR works in Hollywood

The work of publicists in the Hollywood industry is a tedious journey. Advertisers are constantly involved in managing the PR activities of their A-list clients.

Whether it’s building a positive image or managing bad press and creating a better image for a celebrity’s drunken binges, public relations firms work to maintain a favorable image with the public. In addition to public image maintenance, PR agents help celebrities seal multimillion-dollar film deals and future projects.

Celebrity PR relations is the most common practice followed in the Hollywood industry. From the very public relationship of Robert Pattinson and Kristen Stewart to the short but unconfirmed relationships of Henry Cavill and Kaley Cuoco, PR agents use relationships to promote their respective projects.

Public relations works in Hollywood at a very cutthroat level with every celebrity aiming for better coverage and positive public attention.

Influence of PR on the Bollywood Industry

Previously, posters and trailers were the main means of promoting movies in the Bollywood industry. But now, production companies need to come up with bigger, innovative ways to spark interest in the minds of audiences.

Some actors have a larger-than-life star presence and their movies do well apart from the promotions involved in, say, any movie starring Shahrukh Khan, Salman Khan and the other A-listers. But creating a great impression in the mind of the audience is what public relations firms work hard on.

Nowadays, PR companies are constantly involved in promoting their movies in different ways, for example, by appearing on popular TV shows and reality shows. Celebrities are also featured in interviews on popular media channels and internet blogs.

Co-branding of movies and products is also a popular method of generating high interest from the public. This type of strategy works best when there is common ground between the film and the particular brand.

This strategy worked brilliantly for Hrithik Roshan’s leading man ‘Krrish’ as ​​he teamed up with popular dye brand ‘Rangeela’. Since the film and the brand shared a common audience of children, this strategy worked for both the film and the product.

Celebrity PR Relations

These are some of the common duties that PR agents perform with celebrities.

· Management of short-term crises, involving erroneous quotes, accidents, alcoholic incidents, and various other sudden crisis situations. This also includes mitigating bad press for longer to build a favorable public image.

· Find opportunities for new movies, red carpet appearances, and scheduling interviews with leading media channels and publications.

Make new connections to promote your celebrities for new opportunities.

· Track celebrity-related news and address situations in case of false accusations. This also includes removing celebrity photos and articles in case of copyright violation.

Create a celebrity image online by managing your Facebook, Instagram and Twitter accounts.

The movie industry is a tough place, where every celebrity works very hard to make their presence known. Public relations can be the best way for celebrities to build a favorable image and stay long in the industry.