The beverage industry has always been one that has managed to generate a substantial amount of revenue. Many customers want to buy their favorite beverage brand and many brands are willing to invest money in beverage industry research in order to bring the next innovative beverage to market. Many will be looking for energy drinks and alcoholic drinks now, but we took the time to look at the confirmed and rumored drinks to look out for in 2011.

1. Mountain Dew Pitch Black – This drink was originally launched in the United States in 2004, as it was part of their Halloween campaign that year. Seven years later, they propose to launch the drink again in May 2011 as part of the “Back by popular DEWmand” promotion. The drink attracted a lot of attention through social media sites like Facebook, where a variety of petitions were created to bring it back.

two. Starbuck Single Service Coffee– Starbuck’s recently announced their intentions to make a mark on the premium single serving coffee beverage market and they hope to make an official announcement in the near future. The name of their new product is not yet known as the idea is in the early days of development, however we do know that the new product will sell for around 50 cents a serving, it could be based on the Via brand and could be in the pod or capsule shape according to Starbucks spokeswoman Lara Wyss.

3. Jamba and Nestlé energy drink– Late last year, Nestlé USA, the world’s largest food and beverage company, and Jamba Juice Company, a popular active and healthy lifestyle brand, announced a collaboration to develop a new line of energy drinks. ready to drink. The drink’s reported name is ‘Nestlé Jamba All Natural Energy Drinks’ and it features “real fruit juice fortified with natural caffeine, for a great tasting energy drink alternative.” The launch of the drink will initially go on sale in the northeastern United States, as both companies aim to penetrate the popular energy drink market.

Four. WKD Purple – Beverage Brands, owners of WKD, have recently announced that they plan to launch a purple WKD as a limited edition flavor as part of a £ 3 million marketing campaign. For 6 months starting in March, the drink will be available and drink brands have pledged to invest £ 30 million in the WKD brand as a major boost to increase awareness and popularity of the drink. Communications with the target market will include national television, outdoor advertising campaigns, digital marketing, point of sale and sampling.

5. Molson Coors Private Label Guest Ale– Molson Coors has announced that in 2011 they will offer a new range of 16 private label guest ales, which will be available exclusively for pubs. Worthington seasonal brands will be included in the range, such as Spring Shield, Summer Shield, Autumn Shield and Winter Shield, as well as Mitchells & Butlers flavored beers, Stones sports beers for special occasions and fun Hancock beers. The measure has only improved its case to increase the popularity of draft beer in pubs.