Search engine optimization is a very important part of digital marketing. Here are some search engine facts that a digital marketer should know about. These SEO 2018 facts can really help you plan different marketing strategies.

1. Most users click on the top 5 search results: – According to the latest research, 75% of users click on the first 5 search results that the search engine displays. To be more precise, 32% of users click on the highest result compared to 18% of users who search for the second result. This statistic clearly shows that the higher your website ranks, the more visits you will get.

2. Users do not usually scroll beyond page 1: – Only 20% of users are persistent enough to scroll to page 2 of search results. So if your website is on page 2, you need to work on your SEO and digital marketing strategies.

3. Mobile optimized keywords are the need of the moment: – Around 50% of users start their searches on a mobile device. When people use their phone to search, they tend to use different keywords. Additionally, when it comes to searching for local businesses, 88% of searches are initiated on a mobile device.

4. Mobile SEO and local businesses: – As we mentioned earlier, users tend to search for local businesses on their smartphones. The number of smartphone users is increasing year by year, so it is very important to plan your keywords according to the increase in mobile searches.

5. Websites with more pages are likely to attract more traffic: – The number of pages on a website plays a direct role in determining the amount of traffic it generates. It simply reflects the importance of the relevant keywords.

6. About half of search queries have 4 words or more: – It’s a clear fact that short keywords will help you appear higher in search results. But at the same time, it is very difficult to rank for those keywords as short keywords are very competitive. Therefore, instead of searching for short competitive keywords, you should use longer ones effectively.

7. Organic search continues to triumph over social media traffic: – Although social media traffic is increasing by the day, organic searches are still the way to go. Organic searches account for 41% of total search, which is 3 times the traffic from social media. Therefore, it is not wise to completely migrate to social media platforms to generate traffic.

8. Quality content: – Google loves the rich, defined substance that gives users esteem and answers questions. Whenever you are trying to get a site on the first page of Google, be sure to incorporate a lot of substance.