The sale of a home generally arises as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will briefly focus on some of the options, in terms of how houses can be marketed, why one might be better than another (in certain circumstances), cost, effectiveness, and usability factors. There is no single way to market and sell a home. Years ago, real estate agents relied heavily on newspaper advertising, and that’s where most potential buyers looked for information. In today’s information-driven digital society, there is much more data available and while there is still a place for newspaper advertising, most of the time it is not the first way. Let’s go over 5 marketing options.

1. Direct Verbal: This includes face-to-face, phone calls, contacting the personal contacts of a real estate agent, etc. Advantages include cost and the ability to communicate effectively, articulate the strengths and possibilities of the house, and motivate people to take a look. The downside is that it is time consuming and somewhat limiting.

two. Direct marketing: Some of these include the use of postcards, flyers, door hangers, sale signs, open door signs, etc. Emails have gotten a bit pricey, especially when you consider the relatively low transaction fee, but it’s often a nice compliment and a positive way to get the message out.

3. Printed media: Print media includes newspapers, magazines, weekly circulars, and direct-to-home marketing articles. These approaches can be somewhat costly, and surveys indicate that most of today’s buyers pay less and less attention to them than in the past.

Four. Digital (websites): When we asked open house attendees how they found out, the predominant response is from a website. Many use MLS, Trulia, Zillow, realtor.com, or a larger agency site. When listings are placed on the Multiple Listing Service, many other websites collect the information and include it on their sites as well. This approach comes at a cost, but is probably the most profitable, in terms of real estate marketing, today.

5. Social media: Social media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still considerable uncertainty, as to its effectiveness as a marketing tool, for selling a particular home.

The bottom line is that a real estate agent must know, understand, and use the best marketing tools available to sell a particular home. Depending on the type, price, niche, location, etc., the options often vary.