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Why Insurance Agency Websites Need SSL

There are many compelling reasons why insurance agency websites should switch to SSL, including security, encryption, and trust. Google is trying hard to move all websites to SSL and said that, as of October 2017, “passwords and credit cards are not the only types of data that should be private. Any type of data that Users entering websites must not be accessible to other people on the network, so as of version 62, Chrome will display the warning “Not secure” when users enter data on HTTP sites. And finally, we plan to display the ‘Not secure’ warning for all HTTP pages, even outside of Incognito. Fashion. “

What is SSL and why is it secure?

When browsing to a website, you may see a domain name that begins with http: Sites that begin with http: are not SSL sites. All SSL sites start with https :. SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

In other words, SSL keeps information sent over the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people do not realize that the information they send over the Internet passes from one computer to another, before it finally reaches the selected destination server. That means that any of those computers, which are communicating your information in this chain, can intercept important information such as user names, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable to everyone except the final destination server. This is important to increase security and protect confidential information from hackers and identity thieves.

SSL authentication

SSL provides authentication in addition to encryption. As mentioned above, your information will generally be transmitted through a series of computers. A good example of this could be a quote form, which could contain confidential information about potential insurance clients. Any of these makeshift computers could pretend to be the final destination website and hijack your confidential information. This security problem is thwarted by using a public key infrastructure (PKI) and obtaining an SSL certificate from an authorized SSL provider. SSL certificates are provided to verified entities such as your insurance agency, for example, after they have gone through various identity checks to prove that they are trustworthy. Insurance agencies that want to accept credit card payments will need to use SSL for their sites.

Browser warnings and visual cues

Major web browsers like Chrome, Mozilla, Safari, and Edge now provide indicators to help users determine if an insurance website is safe. Sites that have SSL indicate that the site is secure in the upper left corner by using the word secure or by offering visual clues. For example, the word “Secure” may be displayed, or a padlock or other icon indicator. In contrast, a non-SSL site may contain a warning icon or otherwise indicate that your site is not secure, warning users not to submit sensitive information using your website.

It is only a matter of time before all insurance agencies and brokers have to move their sites to SSL. SSL certificates are inexpensive, typically $ 50- $ 70 per year, depending on the hosting provider, with many offering discounts for multiple years. Our recommendation is that those insurance agencies that have not yet converted to SSL, do so immediately. SSL certificates will help protect your agency, your clients, your prospects, and your confidential data. Agencies that need help updating their insurance agency website or converting to SSL can contact a competent insurance agency marketing agency.

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