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What’s the best way for website owners to continue link building?

General high PR site or relevant low PR site

With Google targeting local quality websites, exact match domain sites (EMD) and any site that pays for links, website owners may be confused as to what is the best way to generate links to their site.

A much discussed topic on SEO forums and internet marketing blogs is which backlink is better: non-relevant high page ranks or relevant low page rank sites.

Here is a list of opinions that have been expressed throughout the network.

1. Too many high page rank links can damage your site

If you’ve been hit by Panda or Penguin and focused on generating only high-priced links, you know that this strategy definitely hurts your site. A member of an authority SEO forum mentioned, and what I agree with, that high levels of high interest rate links could harm your website more than low interest rate links. It is also argued that because the web is mainly made up of pr0 pages, then having a lot of high PR sites will set off alarms.

2. English sites must receive links in English

it’s okay. I think the header says it all. That an English site that receives a handful of links from a site in, say, French, can stay in line with relevancy. But having a large percentage of links coming from non-English sites can set off alarms.

3. Relevant links Relevant traffic link

Creating relevant links to your site is like generating the right kind of traffic for your site. Building links just because they don’t endorse your site’s theme will lead you to trouble. But what is the use backlinks sending you unrelated traffic? What good is it if readers don’t cite your site?

4. Natural link building is key

A mix of high PR links from different subject sites is not a natural backlink profile. Especially when they come from sites unrelated to your website.

5. Links related to the topic

Having a large number of backlinks is not enough. You must have a strong link profile, having a good number of sitelinks within your niche. Search engines consider these types of links as signs of strength, seriousness and popularity of your business within the industry. As you know, these types of links are hard to come by, simply because most sites within the same industry compete with each other.

Listing yourself in directories related to your industry is a recommended strategy for obtaining such links. Here, the sites are submitted to selected niches or industry-specific directories that exclusively list websites.


There are many strategies and views on what is a good backlink and what is best for your site. The strategy that everyone can agree on is that relevant links from a variety of quality websites are far better than links that come from all high-quality sites or low-quality sites.

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