Digital Marketing admin  

What exactly is the concept of advertising 4.0?

The concept of Advertising 4.0 is not my invention, but it is the reality of smart advertising on the internet. It is a system made up of creators, publishers, audience groups and regulatory agencies.

I was in the business of creating and delivering advertising work on the Internet 10 years ago. The first was creating advertising for Google. You may have heard of AdWords, which are Google’s advertising words, not slogans.

At that time, our clients came from Europe and America, mainly Internet users. The creative of the company’s brand advertising words was a combination of three words, such as “cheap, fast and safe”. Now that you look at these three words, you may think that it comes from express companies. In fact, they come from online games and virtual services.

What is the AdWords difference between online games and express companies? Actually, it’s the same. Later, when I looked at JD AdWords, I discovered that they also applied this model, like “faster, better, and less.”

Either “cheap, fast and safe” or “fast, better and less” these are adjectives. In fact, I’ve found that there aren’t many brands that use adjectives to be AdWords. Why? I later found out that most brands prefer to use nouns, due to new brands or companies.

Now you can understand why they like it because they want to emphasize who I am. As a new brand, it is very important to tell those potential customers who I am and how I did it. This phenomenon is called Advertising 1.0.

When I found out that most of the brands use the noun type of advertising words, I started to count the verb type of advertising words, it is actually not common. I thought that we are game brands, we must use the AdWords type verb frequently, however it is not like that. You know why?

I read many books about Advertising, I still can’t find the reason, because there is no one to investigate it in the world. Lastly, I have to back my work and try to figure out how I can write a headline and improve my email open rate.

I try nouns, verbs or adjectives as initials of titles, I find that the open rate of greater than less is that adjectives, verbs and nouns, and the highest is that ideas I shared.

Later, when I learned what the life cycle of a brand is, I seemed to find the answer. From 1.0 to 4.0, it is a process of growth of new products and brands. This is a subtle change between them, just like the growth of a child from birth to a young age, and then gradually becomes mature, until old.

When you are a child, you always introduce yourself to others about who you are, when you are able to do something, you start to show your power to others, one day you achieve a great effect, you have a personal influence, and when you are an old man, to You often have a lot of stories to share with us, so I called this progress Advertising 1.0 to 4.0.

That is why so many types of advertising nouns are frequently used, due to a new brand and a new life. So my Advertising 4.0 includes 1) what is it, 2) what can you do, 3) how did you do it, and 4) what are you going to share?

So far for today, I’ll share some questions about Advertising 4.0 next time.

Leave A Comment