The World Wide Web, also known as the Internet, offers businesses another medium through which to educate, promote, or sell their product or service, giving businesses and consumers instant access to each other 24/7 of the week. Can you believe that the internet was ever projected to peak in the early 2000s? Today, statistics show that nearly a million new websites are launched in the US each year.

Having a web address and online presence has become as common and expected as having a logo and business card. Business-to-business and business-to-consumer marketing are in high demand, as well as a dependency on having a domain name (web address), business email address, and website. Why? They instill confidence in the consumer like a physical office or a shop window, the postal address, the telephone number and the business card.

It is a mistake for any company to overlook the value and importance that the Internet plays in business success, not only globally but also regionally. Free web email addresses are acceptable for personal use, but their commercial use undermines credibility. Many businesses can exist and be successful without a website; however, few can operate without access to email. It is highly recommended that all companies purchase a domain name and set up and use a company email address. Free webmail providers like Yahoo.com make it easy and affordable to set up a business identity online without the cost of hosting, developing a website, or purchasing an email program.

At some point, your business will be ready to enter the World Wide Web. When it is, keep in mind and be prepared that your website, if used to generate traffic and sales, is like running another business. Planning and preparation are critical to setting up your website, maintaining it, and marketing your business online. Do your homework or you will regret it. Look for web hosting providers, packages and web design companies, know the fair market rate in your area and for the type of website you want. If possible, consult with a marketer to determine your goals for the website. before your purchase of web design or hosting services. Get a basic understanding of internet marketing before designing your website. Both design and content are critical to your online marketing, especially in Search engine optimization.

If your website is going to have a large amount of managed content, consider purchasing website builder software or select a hosting provider and plan that includes a free website builder. Keep in mind that this tip is not for everyone. There is a big learning curve and time commitment to do it yourself, many free website builders will not allow full customization of the template or graphics, and you will need to learn how to use the web management tools. This is not a viable option for everyone.

If you select a web design company or freelance web designer for your website, get everything in writing, all the components and details of the domain name registration, hosting and design services, as well as the deadline to complete the project. It is the consumer’s responsibility to know and understand what services the web designer provides and what elements it is expected to provide, such as content and graphics. Keep in mind that not all web designers are graphic designers and vice versa. Don’t expect the web designer to educate you on your website marketing, including keywords and search engine optimization. However, these services may be available through the web designer at an additional cost.

Once published, your website becomes a living, living entity that you need to take care of – market, update, or update and maintain. If used correctly, your website will continue to evolve as an integral part of your business, if not your only business.