It’s almost Halloween and you know what that means: trick or treating! This holiday is not just a day for kids to get candy and have fun, but actually Halloween is the perfect metaphor to explain a good business strategy for targeted internet marketing. While kids dress up and go house to house shopping for candy may not be the obvious business setting, you can actually learn a lot from it!

How does targeted internet marketing work? Companies can focus their advertising or marketing on specific criteria. This criteria can be based on jobs, hobbies, age, any category that resonates with potential clients. With advances in technology and the ability to track preferences online, it has become considerably easier to analyze all customers and then use that data to better market your product or service.

When developing your strategy, tea The first step is to clearly define what you can offer to your target market.

In this Halloween analogy, your company is a trick or treat. Your Halloween costume is what will attract others to you. Your costume is your message What are you conveying to your audience? This is a key step, as the direction you choose to go down is where you will get stuck. Make sure you are completely satisfied with your costume before putting it on.

Now you are ready to go. But are you going out alone or with a group of people? Your goal for the night is to have fun and get candy. Going out with friends will help you achieve your goal, which is why you will choose to do so.

As a business, think about who you can communicate with and the connections you have that will help you achieve your goal. Gather your “friends” and have fun!

Other important parts of the night include finding the best houses to go to (making sure your campaign has the right keywords to attract the right people) and not stopping until you are satisfied with the amount of candy you have (commit to targeted internet marketing).

Although you may not have seen it before, the trick or treat is a neat way of explaining a good targeted internet marketing strategy.

If you need help implementing a new business strategy or reworking an existing one, please contact a business advisor. He / she can work with you to choose the right costume for your company and help you achieve your goals.