Top 5 Investor Launch Pad Mistakes and What to Do Instead
It’s a competitive world out there. Competition for investor funds is fierce. There is a lot of talk about how to positively position your product against the competition. But, how do you compete with the thousands of entrepreneurs who seek to gain a part of the same financing fund?
One way you can distinguish yourself from the masses is to have your release seen as a formidable contender. Get investors excited. Here’s how to avoid common launch pad mistakes.
Here are the top 5 launch pad mistakes and what to do instead:
1. Mistake: present the product – Solution: Present the business
Investors don’t invest in ideas. They do not invest in products. They invest in business. Investors invest because they want to get a great return on their investment one day. A product does not return them. A viable, profitable and sustainable business can do it. If you have traction, go with it. There is nothing better to show that you have something that a market wants, needs and will buy.
2. Error: detailed – Solution: Be succinct
Too many launch pads are detailed. They are confusing and investors review rather than write a check. From the beginning, provide specific and concise details about the problem you solve, to whom and why your solution is more important than all the others. Resist communication. Get to the point quickly with your first slide.
3. Error: Wordy Slides Solution: Pictures and vignettes
Too many presentation slides are packed with what the presenter is going to say. Entrepreneurs can read, and they can read faster than you can speak. Investors expect you to know their material without having to read it. Just put the main points on the slide, a single critical point will suffice. Instead of a bunch of words on a slide, consider using impressive images to get your point across. Great images communicate a clear message and engage the audience emotionally. And since we’re on the topic of slideshows, ditch animations and transitions. They distract from the focus of your speech.
4. Mistake: Focus on Technology (or Product Features) – Solution: Focus on distribution
Your presentation must show that you know exactly what it takes to obtain, keep and grow customers in a competitive market. This is a critical slide because investors will want a clear idea of how you plan to get your amazing product into the hands of many customers. Broad generalizations like “social media networks” are a tactic, not a strategy. Show that you have invested a lot of time and energy in developing a viable distribution plan and taking advantage of your unfair advantage.
5. Error: One size fits all – Solution: Custom pitch
Too many presentations are cookie cutter template-based presentations that are presented to all types of audiences, including investors, channel sales partners, and strategic partners. Know your audience. Tailor your speech to your specific audience. How does your business fit in with the rest of your portfolio? Do your homework, how you are right in the middle of your investment “sweet spot”. Specifically, shape your speech, your business story, the audience you are presenting to.
If you want an investor to be serious about your business, get serious with your presentation. Look at your speech from an investor’s perspective. Make sure each slide offers a compelling answer to “What’s in this for me?” and “Why should I care?” The main thing is to focus on the main thing in the minds of your potential investors. Turn your speech into a well-told story.