As a Law of Attraction Real Estate Coach, I often hear the following story from my clients: “I feel stuck in my business. I really love helping people, I’m great at negotiations and contracts, but I really hate prospecting!” It just seems like I can’t bring myself to answer the phone.”

How often have you had these feelings, or known someone else to have them? The idea of ​​marketing makes most people clench their teeth, clench their stomachs, and engage in marketing avoidance behavior that sends their business down the drain.

They tell me, “If only I could learn to promote myself, I would love this business. I’d be making a fortune.”

If you have these feelings, you are not alone. There are specific reasons why people avoid marketing. Here are some:

1. “I don’t want to upset people”

How many times have you said it yourself before picking up the phone? The fear of disturbing people is enormous. At the same time, most real estate agents tell me that “I hate when a telemarketer calls me at home and I don’t want to do the same to other people.”

2. “I don’t like to honk my own horn”

Many of us have been taught, especially women, that it is not good to promote yourself. This is especially difficult for women who come from a background other than sales before entering real estate. Many times they were employed at a company and marketing was never part of their job.

3. “I don’t want to be rejected”

Some people are so terrified of being rejected or disapproved that they even avoid calling their old clients. I have previously written in other articles about the phenomenon of having a sphere of influence, which is your “gold mine”, but being afraid of “mining” it.

Fortunately, the Law of Attraction provides solutions for real estate marketing.

Here are 5 easy ways to use the Law of Attraction so you can transform “marketing” into a pleasurable and profitable experience.

1. Think about giving. Every time you think of promoting yourself, think of the fact that you are actually “offering” a valuable service.

The law of attraction tells us that we receive what we give. If you think about providing a valuable service and focus on what you have to provide, you will radiate a force of positive energy so powerful that it will attract it to you in terms of customers and sales. The “secret” is to focus on being “the giver.”

2. Know your unique selling points

Most of the time, when I train my real estate clients, they grossly underestimate what makes them unique. When I ask them, “Why should I work with you instead of another real estate agent?” They honestly don’t know.

Here’s the “secret”: make a list of the things your former clients have complimented you on. Did they tell you that you were friendly, easy to get along with, very knowledgeable, extremely reliable, or great with following up?

As you make your list and think about it, you will begin to realize that what you have to offer as a real estate agent is yourself.

You are unique. There is no one else like you. The more you like and approve of yourself, the more you will radiate a positive energy of self-love, gratitude, and appreciation. These energies are the highest energies that you could send. They are guaranteed to bring back the Ideal Clients you want.

3. Eliminate your self-limiting beliefs

Usually, it’s our self-limiting beliefs that keep us from “tooing our own horn.” Most of us were taught to downplay ourselves, not to brag, and to “play small.” In fact, I coached a woman the other day whose survival strategy when she was growing up was to pretend to be “invisible.” This is all too common when I’m training female real estate agents to discover that there is a self-limiting belief that keeps them “out of the limelight.”

Here’s the “secret”: A survival strategy that may have helped you as a child may now be an obstacle to your survival. In fact, when you think about it, there is nothing riskier for your real estate career than trying to be invisible.

The truth is that people need to know who you are and where to find you. You need to become very visible. Practice talking to yourself in positive ways, such as “it’s safe for me to be visible now” and “my survival now depends on being seen and known.”

4. Create a mindset of positive expectations

Instead of fearing that people won’t like to hear from you, create the mindset that they will love to hear from you. You can back that up by making sure you always have something to offer on every call.

For example, you could host a homeowners seminar and be excited to tell your sphere of influence all about it. If you are talking to a former client, you can offer to be a source of reference when they need an electrician, plumber, painter, etc.

If you’re calling someone out of the blue, you can offer them a free comparative market analysis of your home and explain the benefits of having it.

Here’s the “secret”: always lead with what you have to offer. It sends out a vibration of excitement and enthusiasm. This will ensure that people want to hear from you. In the Law of Attraction, everything you give comes back to you multiplied.

If you provide help, suggestions, ideas and services that people need, that energy will be returned to you in the form that
they have pretended

5. Realize that you are promoting yourself at all times

Remember, you’re not just promoting yourself when you answer the phone. Wherever you go and whatever you do, you are promoting yourself. Create a sizzling answer to the question “what do you do for a living?”

Instead of saying the usual answer, “My name is_________________, and I’m a real estate agent with___________________,” say something different.

Try this: the next time someone says, “So what do you do?” respond by saying, “Do you know how nervous and stressed people get when they’re buying or selling a home?” The other person will obviously say “yes.” So you say, “Well, I handle all the details and put my clients at ease so they can enjoy the process of buying or selling a home. I’m a real estate agent with ________________________.

Here’s the “secret”: You answer their question with a question, to engage them. Once they’re involved, paint a picture of how you help people. Add as many details as you want. Just say you’re a realtor at the end. Trust me, I’ve coached many of my clients to do this and all I can say is, “You better have lots of business cards on hand,” because with that answer, people will be asking for your card a lot.

Marketing can be nice and enjoyable. Remember to present yourself as “a giver”, with unique selling points and always something to offer. After being a psychologist for 20 years and advising real estate agents for 10 years, I can assure you that the more you learn to enjoy the experience of marketing, the better you will feel about yourself and the more prosperity you will attract.

Remember the famous principle of the Law of Attraction: you get what you focus on. If you want a welcoming voice on the other end of the phone, start imagining what it would sound like and look forward to making your calls.