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Outsourced Product Development: A Trend or a Business Necessity

Today, the concept of outsourcing is a new fad in the software industry and many companies are investing billions in outsourcing all of their core and non-core product development activities. Since companies are meant to quickly bring innovative products to market, they need a strategic outsourcing model for their upstream functions, such as product design and development. External engineering expertise not only reduces operating costs, but also provides long-term benefits that, in turn, help keep you ahead of the competition.

Although the reasons may be numerous, competition in the emerging market has constantly driven companies into new markets, domains/technologies for which they require on-site expertise and skills. But when a company recognizes that it lacks the required infrastructure or skills, it ends up outsourcing product development activities. From this, it is evident that outsourcing is not just a mere trend, but a business necessity that helps companies transform their raw ideas into innovative products. Let’s take a closer look at some reasons why outsourced product development is a business necessity:

To gain experience in multiple domains

There is a saying that it is always better to have more, which is especially true in the field of product design and development. In order to build innovative and unique products, it is really important to work on multiple concepts and theories. It not only helps to differentiate your product from others, but also helps determine the viability of the product in the market. An outsourced product engineering company typically has a team of design experts who work in collaboration with industry experts to build a working prototype of the product.

Focus on other core activities

Aside from product development activities, a company must focus on several other tasks, including IT operations, marketing, and sales. Not necessarily, engineering requirements are the only basic requirements for every company, especially when most R&D activities can be outsourced. Costs, in-house expertise, complex development processes, and resource management are some of the key areas a business encounters challenges with. Additionally, development teams are often inundated with numerous projects that require a variety of skills. This is where the role of outsourced providers comes into play. Your dedicated resources are focused on a single project while freeing up the business to focus on other activities.

To minimize staffing requirements

Since different projects have different requirements, organizations consider recruiting new talent for short periods to complete a specific project. But is this reliable for hiring full-time employees who can put an additional burden on your HR department and create confidentiality risks? Getting the right person on board usually requires more time and sometimes training sessions to learn. While the outsourced company, with its full-time staff, can help complete development projects on time, nothing could be better than applying specific expertise at the right time.

To meet project deadlines

It is very common for companies to miss project deadlines for not committing resources. On the other hand, outsourced partners, before signing a contract, clearly understand the schedule and requirements of a project and consider allocating their resources accordingly to ensure on-time delivery.

To minimize operating costs

The high cost of developments is one of the basic reasons why companies outsource engineering companies. Outsourcing helps minimize product development costs by analyzing project requirements and deciding on a budget for the project. The outsourced partner allocates resources and prepares periodic reports in accordance to keep the company informed about the expenses made for changes other than the fixed budget.

On the other hand, when product development is done in-house, it becomes challenging to allocate additional resources or time for new requirements. But outsourcing identifies areas where additional resources are needed and sets a budget for it. With years of experience in optimizing product designs, outsourcing can help companies achieve their goals in a shorter period of time.

To win over competitors by gaining market ownership

As we mentioned earlier, companies strive to gain a competitive advantage over their competitors, which is only possible when they have a clear picture of market trends and customer requirements. Your launched products must be unique and innovative for a customer to accept them. Outsourced partners with their expertise can be a great help in terms of bringing creative ideas to the table. In addition, by conducting a comprehensive market analysis, they can help with the products that are most in demand in the market, customer expectations, the extent of existing product transformation, and marketing strategies for launching a product.

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