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Networking tips for introverts

Some professionals love to meet and greet. They enjoy attending events and working in a room, and seem to be natural born networkers. I am NOT one of these people. I’m a classic, textbook, introvert who, despite knowing the importance of networking, still finds it challenging at times. It’s because networking doesn’t come easy to me that I understand the trials of trying to network as an introvert. In fact, networking tips for introverts has become one of the most popular topics in my workshops.

Experts tell us that between 70 and 85 percent of jobs are filled through networks. It is a little more difficult to obtain statistics for entrepreneurs. However, we know that if the “know, like, trust” rule of business is upheld, networking is also key for business owners. So what can introverts do to improve in this crucial area?

Do your homework. Nothing is as uncomfortable for an introvert as walking into a room full of strangers. In the past, you may have waited for someone you knew to introduce you in the room, or you may have just stood there like a stone at the refreshment table. Technology, and social media in particular, have somewhat leveled the playing field for introverts. We can research the venue, read the profiles of the organizers and sometimes other attendees, and even strike up conversations online before the event. This takes something away from that room full of strange feelings.

Be selective. Since networking is a waste of energy for introverts, don’t try to attend every event in your town. You have a limit on energy and calendar space before you need alone time to regroup, so be selective about where you go. Choose groups and events with a stellar reputation. Opt for organizations that provide you with a lot of information online [See Do Your Homework above]. Target crowds that are most likely to contain your ideal customer or key people in your industry. Evaluate events and don’t return to places that make you uncomfortable or leave you feeling like you’ve wasted your time.

associate. A networking partner can be helpful no matter what your personality is. From helping you find a parking space to reminding you to put your business cards in your pocket, a networking partner makes sense. If you’re outgoing, partnering up to network only adds to the socializing and fun. If you’re an introvert, your networking partner provides you with support, a conversation assistant, and in the worst case scenario, someone to read your signals and help you out if need be. For introverts who are really uncomfortable with networking, a trusted partner provides someone to practice with before events and someone who will help you learn how to break the ice and participate in a crowded environment.

Recover and reward yourself. As an introvert, you know that you need time alone to recover after a stressful social situation. You should incorporate this into your schedule on a regular basis. Also, after high-stakes or high-stress networking events, reward yourself with a favorite activity. Books, video games, or a movie night of your own make great gifts for the introverted professional.

As an introvert, you can be an effective network marketer, without feeling miserable. The key is to play to your strengths and be aware of your own needs. Introverts are good listeners and really shine in one-on-one interactions, so don’t try to work across the room. Instead, have some high-quality conversations. Introverts excel at reading body language and other social cues; we spend a lot of time people watching. Use this ability to connect beyond the “Hello…here’s my card…” type of exchange. Making yourself known as an attentive listener who really works to build genuine relationships will become part of your brand. This will eventually have others look for you at events and relieve even more of that networking pressure.

Some final tips:

Arrive early: The event host will likely ask you to help with final details and introduce early attendees.

Ask questions about what the other person does, likes, or hopes to accomplish.

Have a confidence boosting routine for pre-networking. Deep breathing, “power poses,” or a few minutes of pep talk in the mirror can make all the difference.

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