Keyword research is the first and most important step towards digital marketing. Keyword research is the process of researching and choosing words and phrases that users will search for that directly relate to your business, product, or services. Keyword research helps your viewers search and find you through common words. Keep in mind that your keywords must stand out. Regardless of what you search online, the user and the search engine depend on keywords to find the result. The correct keyword can get you a high rank for your website. If you are using the wrong keywords on your website, you tend to attract the wrong viewers to your website, this will hamper the reputation or ranking of the website as viewers will not find what they are looking for exactly and in the end, this will. hinder the ranking of your website. Until you know which words and phrases are most important to your website, you cannot go any further with keyword research, for this the most important thing to do is to understand the nature of your business and consequently find the ones. keywords. If the wrong set of keywords is chosen for your website and you optimize it for keywords that are not directly related to your business and your offerings, it is very possible that you will get traffic to your site, but this traffic will not be qualified.

One must follow certain steps when doing keyword research:

Step 1- Select keywords

One should come up with a list of word or phrase ideas by talking to your business owner or the one you are working with about the keyword list keeping in mind its business nature.

Step 2- Competitors.

This can give you a clear idea of ​​what your competitors are doing and what trend is in the market that day. Find all of your competitors selling the same product or service and begin to assimilate the words and phrases they are targeting. By checking our competitors’ website, it will help you get more information and a description where they can give you suggestions on the keywords they are targeting.

Step 3- Use the keyword planning tool.

The keyword planner helps you understand your searches and the competition for the selected word. One can easily understand the competition and consequently pin their primary, secondary and tertiary keywords.

Step 4- Use Google Trends

This tool will help you see world or national searches for the word you are looking for. This tool will show the result in the form of a graph that facilitates its analysis. With this tool, one can correct their primary, secondary and tertiary keywords.

Step 5- Define your list

After analyzing the keywords, one has a huge list of keywords and this research. Try not to take more than 10-15 keywords.

Step 6- Word Selection

From the received data, try to select the primary keyword (most popular search), secondary keyword (second most popular search), and tertiary keyword (third most popular search). Consequently, one can make their title, description and meta description.

Keyword research really drives your business title search. An attractive title with well-researched keywords can help your website rank.