Everyone wants their company logo to be the best, but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite work of art? Can a simple design make a good logo? We often find ourselves in a dilemma.

Now, in order to define a good logo design, we must first understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It must be central in building your corporate identity and must successfully exude the attitude of the company. Viewers should get some idea about your company’s design, character, or core values ​​through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo must be able to make a positive, strong and lasting impression on current and potential customers. The very moment a person sees your logo, even a part of it, they should think about your company.

Just think of some of the great logos of all time, McDonalds, IBM, Nike – the moment you see their logos, even if you see a part of it or it may be black and white (here comes another important aspect! ) are Are you able to think of anything other than the respective company? The answer is definitely no! The first thing that comes to mind is the name of the company. This shows the strong impression your logo leaves in our mind. Isn’t that what we’re all looking for?

How do you make your logo leave such a strong and lasting impression? The key to this question is to make it easy to remember. Businesses often make the mistake of thinking that complicated artwork could work well for them, while in most cases the opposite is true. The simpler your logo is, the easier it will be to remember and therefore leave a stronger impression on people.

You should also think about all the possible media in which you are going to use your logo. You are not going to use your logo in only one medium, you can use it on your business cards and stationery, you can use it on your website, you can also use it in mainstream media like newspaper and magazine classifieds. That is why it is very important to inform your logo designers about the possible media in which you are going to use your logo. You should also check if your logo looks good in black and white, because tomorrow if you need to get a black and white document with your logo on it, it should easily support that too.

At the beginning of this article, I mentioned that your logo can successfully convey the character and nature of your business to your viewers. How do we do that? There are a number of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to provide the designers with a clear summary of your company profile, the industry you are in and the nature of the logo you are seeking. If you are not sure about the nature of the logo that suits your company, let the logo design company decide on that. There are plenty of experienced logo design companies out there who will be much better equipped to suggest the right type of logos for you. Any good logo design company would do some market research on the different types of logos used in their industry by their competitors and their impact on people. Based on that, they will hand you a set of logos from which you can choose any one and then customize it to your perfection.

If you have corporate colors, like we have red for McDonalds, it would be wise to suggest designers use that color in their logo; any good designer would do it anyway.

One last word, as with any other industry, it is definitely beneficial to buy a professional service than to go for any amateur design just to save a few bucks. You may be the best in your industry, but they know their job better than you do, so if you want to get a good result, try to rely on your logo design company. I understand that there are certain logo design companies that charge exorbitant fees to create a logo design, but the industry is changing. These days there are companies that offer excellent logos for nominal charges. So before you decide to place your order for your logo design, check the company’s portfolio and then check the price tag. You can definitely find some professional logo designs at affordable prices.