Getting your first listing can be one of the biggest hurdles in the real estate sales business. There are many ways to get listed, but let’s cover some of the quickest and easiest ways. I will assume that you would like to keep your marketing budget low for your first list.

I always come back to this, but I start by asking your family, friends, co-workers, former schoolmates, Facebook friends, and anyone else who knows you. Ask everyone they know who they would say is most likely the next person to think about selling their home. Make them think about it. Even if the person you report to is not ready to sell yet, you now have a good listing lead. You can follow up with them every two weeks and even set up a buyer profile for them in the MLS to keep your name in front of them.

Another way to find motivated sellers is by searching for “for sale by owner” properties and also keeping track of expired MLS listings. Again, I assume that your marketing budget is very low, so let’s go ahead and use an effective but cumbersome technique. You can do the same for expired listings. Go directly to the house, bring your marketing materials and knock on the door. What you will say will differ between these two types of leads, so let’s go over both sales scripts now.

FSBO sales script.

“Hello FSBO person, my name is _______, and I am a real estate agent in _____________. I just wanted to stop by and ask if you plan to use a real estate agent to help you buy your next home after selling this one. Answer) The nice thing about using a real estate agent as a buyer’s agent is that you don’t have to pay a commission, which is paid by the seller Can I get a little information on what to look for in order to keep an eye on you? I can even set up an MLS profile for you that will send you email announcements to give you an idea of ​​what’s available and of course all of these services are free to you. “

Note: Do not ask to list your home when you first meet them. Most FSBOs think they will sell it themselves and then get tired of trying. If you are the agent who has been in contact with them during this time, then you have a good chance of being the one to list your house.

Expired listing sale script.

(Use this the same day the MLS listing expired)

Hello owner, my name is _________. I am a real estate agent with _____________. I just stopped by as a courtesy to inform you that your home is no longer for sale in the MLS. Your ad expired today. (let them answer). Are you still thinking of selling your house? (answer) Why do you think your house didn’t sell? (Answer) (If you plan to re-quote with your current agent, don’t waste any more time. If it looks promising, try going straight to a quote appointment, or at least try to schedule an appointment for the same day or at least within 24 hours.)

Note: Going directly to the person’s home is time consuming, but more effective than emails or phone calls. As your marketing budget grows, your time will become more valuable and you won’t want to spend as much time going to all these houses. Use these techniques effectively and you should be able to bring in some new listings within a week or two. It’s a lot of hard work and you will need to put in a lot of time, but this is a great way to start spending next to no money.