Previously, I have discussed why Google SEO is an important task before undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch the Google AdWords tutorials, they will tell you that the place you place in a search result on your system when you advertise for AdWords PPC is a resulting combination of your bid price in a keyword phrase combined with your Level. quality, and this is defined by them as “useful information” for the consumer, which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to page one on a Google paid search search engine and to get there you need to outperform the others and Google needs you to like your site relative to keyword phrase search of the end user that is being made. through your search engine.

As you learn more about using Google AdWords to promote your business, you will also learn about the “Google Ads Extension” features which, if implemented for your promotional ads, will increase your Quality Score and give your site a Strongest argument in Google’s eyes to get to page one of a paid Google search.

Why will “Google Extensions” help your score? This is due to the fact that by using these extensions, you are helping to target more “relevant search content” to the Google search user, and Google likes that. So, let’s dive a little deeper into these extensions and how to use them for your Google AdWords ad placements.

Once you log into the Google AdWords environment and see the initial “Control Panel” screen, you will see on the left side of the screen a menu option titled “Ads and Extensions”. Clicking on that menu option will take you to this section of the Google AdWords system, where at the top you will see three options: Ads, Extensions and More. Click on the Extensions tab.

In the center of the Extensions screen, you will see a “+ – Create Ad Extension” button. Clicking that button opens a pop-up window containing different types of ad extensions. Let’s go through the list of these to see what they do with their ads. Note: the verbiage below comes directly from Google’s help pages.

Rental extensions

Encourage people to visit your business by displaying your location, a call button, and a link to your business details page, which may include your business hours, photos of your business, and directions to get there. If you want customers to visit your business location but call a centralized line (instead of specific location numbers), use call extensions with your location extensions.

Affiliate rental extensions

Help people find chain retail stores that sell your products.

Callout extensions

Add additional text to your ad, such as “free shipping” or “24/7 customer support.” Callouts can be used to encourage people to convert offline.

Call extensions

Encourage people to call your business by adding a phone number or call button to your ads.

Message extensions

Encourage people to text you from your ad. Available globally at the campaign or ad group level.

Sitelink extensions

Link people directly to specific pages on your website (such as “hours” and “order now”). Google will show up to 8 of these in the frame of an ad. A great way to improve the quality score of your site.

Structured snippet extensions

Display the information that potential customers will find most valuable by selecting a predefined heading (such as, product or service category) and listing the items.

Pricing extensions

Show your services or product categories with their prices, so people can browse your products directly from your ad.

Review extensions

Add citations or ratings from published sources.

Application extensions

Encourage people to download your application. Available globally for Android and iOS mobile devices, including tablets.

In short, as you build your ad groups and sales campaigns within the Google AdWords system, using the ad extensions described above will help you show up better in Google search engine results and help you get better results compared to similar competitors who buy ads that do not use extensions. In fact, Google mentions in their help documentation that in certain cases, they will place your ad in a search result above the competition, even if there was a lower keyword phrase bid and your ad will be priced lower bid per click instead of your own, saving you some advertising costs.