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Eight important components of an effective sales letter

The lifeline of most businesses is sales. If your business cannot reach its sales target for several years, your business is likely to close sooner or later. Without extensive sales, a business would find it very difficult to sustain itself. Therefore, it is imperative for any company to attract as many people as possible to buy its products or hire its services.

There are many ways to promote your products or services. You can choose to advertise using the different media available today, such as television, print, or even the Internet. Sending sales letters, whether by post or online, is a technique that many companies use because of its effectiveness in helping to drive sales.

However, if you want to take advantage of such a tool, you must know its vital components. Writing a sales letter is easy, even your 10-year-old son or niece can do it. Actually, the hard part is creating a sales letter that provides you and your business with actual sales. These are the important elements of an effective sales letter:

1. Very interesting title

The reason newspaper headlines are big, bold, and interesting is to entice people to buy them. The same goes for sales letters. Not only do you need to highlight your title by using a font that is larger and bolder than the rest of the body of the letter, but you also need to make it interesting and compelling.

In sales letters, the headline will almost always be the one who hooks your potential customers to read the rest of the letter. Headlines that work generally provide a promise, such as a discount or money-back agreement, or a very compelling benefit, such as a guarantee that your product will work 100%.

2. Brief but substantial background on your company and product

People often buy from people and companies that they trust or are trusted by their friends or family. One way to establish trust is to provide your potential customer with the background of your company and product. Consumers generally don’t trust those who don’t mention their background and contact information.

You also need to discuss, to some extent, the service or product that you are offering. Is the product safe, effective, natural? In the case of services, are your employees qualified or experts in their field? These are examples of the things potential customers are interested in.

3. Facts, figures and testimonials

Another way to establish credibility, both for the assets you offer and for your business, is by incorporating facts, figures, and even testimonials into your sales letter. It would be better if you could get someone your target customers know and can relate to. The results of surveys or research studies are also good information to add. However, make sure that the figures you provide will highlight the superiority and excellence of what you offer.

4. Various benefits that the product and your company can offer

Today, consumers demand value for every penny they spend. So, if you want the recipient of your letter to consider your product, you need to show them the benefits they will get from your company’s product. Will customers be able to buy the product at a discount? Does the product offer multiple uses? Can the customer get additional benefits or gift items by purchasing from you? These are just a few of the things your potential customers will be looking for.

5. Promises and guarantees you can keep

If you already mentioned a promise or guarantee in the headline, you should reaffirm it in the body. Will you provide a refund if the customer is not satisfied with your product? Do you offer a warranty on parts and services for a certain number of years? Do you have a customer service number that is available 24 hours a day?

6. Specific time period

In order for people to feel required or compelled to buy your product as soon as possible, you need to give them a specific period or time frame to take advantage of the discount, free gift, or promotion.

7. Add a publish script.

Post scripts are really meant for busy people who don’t like to read long letters. If you put in a posting script that is as strong as your title, people may be inclined to read the entire letter and even buy your product.

8. Giveaways and giveaways

An effective sales letter usually comes with a gift. If you send your sales letter through the mail, make sure your free article is something that is useful to your potential customer. You don’t really have to hand out very expensive items, a fridge magnet or pen will do the trick. Just make sure the gift has your business name and contact information on it. If you send a sales letter by email, you could probably offer a free e-book or a free subscription to your newsletter.

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