In the second part of this series, we will discuss the various entry-level jobs available to marketing and mass communications graduates, the job functions, the challenges, and the characteristics required for each position. In the first part, we talked about how we should prepare for our first job. Once we have a clear direction and strategy, it’s time to review and evaluate the different types of positions that are most suitable for you.

Here are 10 jobs on the market for recent marketing and mass communications graduates to consider:

Marketing Executive.

This is a typical position for business and marketing graduates. You will be part of the marketing arm of an organization, be it multinational or SME, and you will be in charge of planning and executing marketing activities. Depending on the business, marketing activities will vary. Fashion marketing is done very differently compared to consumer electronics marketing. There are generally two types of marketing positions: marketing and marketing communications. In marketing, you look at the entire process and explore pricing, distribution, products, and promotional issues. At Marcom, the main focus is on using the A&P budget and how to most effectively plan an integrated marketing communications plan for your company’s services or products.

You must be creative, resourceful and able to handle stress. Most marketers are extremely outgoing and able to relate to people very well. You must also have strong communication and presentation skills.

account service executive

Do not confuse the term account management with accounting. In the advertising world, account services, also known as suits, are people who manage a client’s advertising portfolio. They are people who provide the bread and butter for your ad agencies. The Account Service Executive analyzes the client’s advertising needs and works with the creative team to develop the creative concepts, strategy and plan. The executive must also work closely with media planners, buyers, and traffic executives in the course of their work.

This position is stressful as it is extremely fast and demanding. However, if you enjoy a less bureaucratic environment, life at the agency could be fun and enlightening as you are surrounded by creative, light-minded and free-spirited people. In advertising, you must have good public relations skills when it comes to managing the expectations of your clients, creative team, and vendors as well.

Public Relations Executive

As a public relations executive, the buzzword is advertising, advertising, advertising. On a broader level, he looks at public relations initiatives to build corporate reputation, employee relations, government relations, crisis communications and media relations, etc. If he applies for a position with a public relations agency, he will be exposed to different industries and the upside is that it forces him to be a broad-based public relations professional as he learns about the multifaceted issues facing different industries. His exposure will increase as he is working on the ground with stakeholders such as the media, government, NGOs, corporations, etc.

Some companies hire in-house public relations executives to manage their public relations activities. However, clarify with the human resources representative what roles are expected of you. Your expectations may not be met if all the company wants from you is to maintain the corporate website and company newsletter.

As a PR executive, you are expected to find platforms to gain publicity for your company. Advertising tools are largely press releases, media kits, corporate videos, websites, newsletters, etc. In addition, he will need to have a flair for writing and a nose for the news.

Journalist

As a mass communications graduate, working in the media will be an exciting and challenging task. As a journalist, he is expected to meet deadlines and cover news assigned by the news editor. A good journalist must be objective, conscientious, ingenious but critical in his work. There are many types of journalists (print, broadcast, internet, radio) all of which have different job demands and newsroom style. If he is interested in embarking on this career, he must have a thorough understanding of current affairs and news. Other traits include a nose and eye for history, legal knowledge, an aspiration for accuracy, impartiality, and a passion to always seek the truth.

assistant producer

In the world of entertainment, the producer’s job is always challenging. The primary role of a television producer is to control all aspects of production, from developing the show idea and hiring the cast to supervising the shoot and fact-checking. It is often the producer who is responsible for the overall quality and survivability of the show, although the roles depend on the particular show or organization.

For starters, recent graduates will always assume the role of a production assistant. The learning curve is steep if you are suddenly thrown into the dead sea and expected to do so. The entertainment industry moves at a very fast pace and the desired traits of an effective producer include time and resource management skills and the ability to work with multiple stakeholders.

events executive

As an event executive, you will help your clients plan their company events. Depending on the type of event company you have joined, events can range from a company dinner and dance, a family day out to high end events such as forums, exhibitions, road shows.

As an event person, you must be able to work with partners such as artists, lighting and sound people, advertising agencies, contractors, etc. Your basic task is to make sure the event runs smoothly and minimize mishaps as much as possible. So multitasking is a desired trait, as you may need to be in multiple places to make sure things fall into place and run smoothly.

Customer Service Executive

As the name implies, customer service personnel are supposed to provide front-line customer support, especially on feedback and complaints received. Different companies have different customer service quality standards and processes to follow. In general, as a customer service support executive, you will need to follow a standard operating procedure for how customer feedback and complaints are channeled, resolved, and taken into account in order to continue improving.

As a customer service person, the adopted mantra should be ‘Customers are always king’ and in most cases this is an area that is discussed and discussed a lot.

Market Research Executive

Market research executives collect, analyze, interpret, and present information to explore the potential market for a product or service. This may involve organizing surveys or opinion polls, analyzing statistics and/or negotiating with clients. Typical research on behalf of a company that manufactures consumer goods might include evaluating national buying trends, the performance of major competitors, or the effectiveness of current advertising methods.

As a market research executive, you’ll need excellent organizational skills to budget, plan, research, analyze, and interpret market research information. You must be resilient, self-motivated, and prepared to liaise with others in the decision-making process. Strong writing and reporting skills are desirable as you will be presenting findings to both managers and clients.

Social Media Specialist

This industry is still new and the grounds are not fully tested and ventured. However, there are some social media companies that provide Internet-related services to help customers better manage their online marketing strategies. Search engine marketing, search engine optimization, Google marketing, Facebook and Twitter marketing are new areas used by corporations to market their services and products. If you have a keen interest in social media, joining a young social media company will be a wise and refreshing choice.

Entrepreneur

An entrepreneur is a person who has ownership of a new business, venture, or idea and assumes significant responsibility for the inherent risks and outcome. If you’re prepared to take risks, start your own business, perhaps providing marketing-related services to professionals in this industry. The risk is high, but what you will learn is the attitude of never dying, the passion for work and the values ​​of perseverance and determination.

Article by Dennis Toh, publicist for Flaunt PR & Communications, a public relations agency that provides communications services to help business owners increase sales, build public awareness, and build credibility with media advertising.

Dennis Toh is also a full-time teacher.

For more details email [email protected]