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Beginner’s Guide – Advantages and Disadvantages of Social Media

We are all beginners at some point. For beginners, the biggest challenge is knowing the pros and cons of social media. Today we are going to talk about Social Networks – Advantages and Disadvantages. Many small business owners have yet to take advantage of social media to grow their business. It has become so vital for us to stay connected and get the right message across. To get the best out of this platform, here are some tips and guidance for beginners to know about.

First, some facts and figures from social networking sites:

  • One in nine people in the world is on Facebook
  • Twitter is adding nearly 500,000 users every day
  • One in four Americans watches a video online every day.
  • During the second half of 2010, LinkedIn’s member base grew, on average, by 1 million new members every ten days.

Access: Facebook helps you connect and share with people in your life. Just think, what was your life like before Facebook was invented? Was it more relaxing, exciting, boring or challenging? On Facebook we can create a personal profile, add other users as friends and exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals from all over the world. Whether you are using it for personal growth or to spread the word about your business. It also gives you the opportunity to connect with business-minded people just like you. If we talk about Twitter, it’s just amazing! Twitter is a real-time information network that connects you to the latest stories and ideas that you find interesting. It gives you the opportunity to know what is happening around the world in a 140 character tweet!

Interact: With your Facebook connections, you have the opportunity to let people know about you. You can share your photos, stories and create a fan page. As a business, Facebook Pages are a good source of feedback on your products/services. On LinkedIn you can interact with professionals on a single platform. You can discuss businesses, resources, ideas, learning opportunities, and much more. On Twitter, tweets are text-based posts of up to 140 characters that are displayed on the author’s profile page and delivered to followers. On a personal level, Twitter allows you to communicate with friends and family. On a business level, it connects your current and potential customers to your product and service.

Exchange: Using Facebook, we exchange joy, fun, sorrow, help and much more in one place! Facebook is also slowly being used as email. So this is one of the profitable ways to get online. Using LinkedIn, we exchange professional experience along with useful information that eventually enhances our professional brand. They also exchange stronger business ideas with each other. On a business level, it helps us exchange opinions, feedback that eventually leads to increased business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news, as Twitter users often link to useful sites or articles and can be an alternative news source.

Disadvantages: As we discussed the advantages of social media, we cannot ignore the disadvantages just to be safer on the online platform.

Think about the viral potential of the media. When the news is negative and in bad taste, the same will happen with that brand. It is difficult to carry out damage control when it comes to social media. His name could be messed up in a matter of hours. The best example is MacDonald’s Twitter promotion. According to the Mail Online news article – Mac Fail! MacDonald’s Twitter promotion backfires as users hijack MacD’s stories to share fast food horror stories. Opponents accused the burger franchise of making customers vomit, serving pork from gestation crates and serving a burger with a fingernail. Another disadvantage is facing the threat of a fake profile and ID. This is one of the biggest disadvantages of Facebook. People often use a fake profile to insult or harass someone. Students who are addicted to Facebook do poorly in their exams. One of the main risks of social networks and the Internet in general is the violation of privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected personal data. Also, these social networking sites possibly reduce people’s compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential to spread negative or anti-social messages. Between

As discussed above, there are advantages and disadvantages of social media. One thing is clear; It is up to the person how they want to benefit from the social media platform. In life we ​​are often subject to good and bad choices, only we ourselves can decide what we want.

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