The Bachelor of Business Administration is a very common option among people interested in management. There are several types of BBA courses, some people choose to take a generic or specialized course. If you are interested in marketing management, market analysis and advertising, you can take a BBA specialization course in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard management topics, but the core focus is on marketing and advertising. Marketing is an important social process for any business as it helps them target the right and desired audience. It does not mean selling, but consists of economic activities such as the production of goods, the marketing function, the physical distribution of goods, and many other supporting functions. It prepares a company to act in moments of difficulty and the individual is empowered to perform crucial tasks, such as competitor analysis.

What does the course teach?

Marketing management deals with the application of management principles and business principles to promote and sell products or services. The evolved form of the marketing management course also includes digital marketing along with the traditional forms. Marketing management is very important for any business. All aspects, including financial services like loans and banking, require marketing. Through BBA, students learn business processes and practices and understand how the economy works in the global marketplace. It benefits students by providing hands-on management training that can help them adapt and work in organizations large or small. The course is also very rewarding in terms of benefits, incentives and salary package and is therefore a preferred career option.

Some of the subjects taught in the course are:

organizational behavior

Principles of Management

business communication

MarketingManagement

marketing process

marketing environment

Orientation and Positioning

product management

brand management

Human resources management

Financial management

Prices

Distribution Management

Marketing information systems

consumer behavior

Market research

Customer relationship management

International Marketing Management

The course equips you in skills such as decision-making and management. The advantage of taking a BBA course is that you can get a job in any industry, from media to automotive to fashion. You can also opt for a job in the public or private sector, as everything requires marketing. Marketing also teaches you to understand consumer behavior based on which the company changes its strategy.

What is the scope of BBA Marketing in India?

Students who have graduated with a degree in marketing can pursue a career in executive sales or go into research analysis. The course generally requires students to write a thesis or dissertation which can assist in higher studies. You can opt for a generic or specialized Master of Business Administration. Marketing is also offered as a specialized subject in the master’s degrees. After earning your master’s degree, you can work as a chief executive officer (CEO) or chief operating officer (COO). Most importantly, any marketing manager needs to use new business strategies and strategic tools, technology and processes and adapt to new situations.

The research you do in your bachelor’s degree can also be useful for market analysis and study of the fluctuating market and making a strategy according to it. After your bachelor’s degree in business administration, some common careers may include the following:

sales Manager

promotions manager

Director of Public Relations

advertising manager

Marketing manager

marketing strategist

brand manager

public relations specialist

Marketing manager

advertising professional

market analyst

Stratford University Source