Linking your site from other websites is one of the most common ways to make your site stand out on the internet.

However, there has been a misuse of this technique in the way of creating ‘link farms’. This has caused search engines to notice and place restrictions on sites that use this link cultivation technique. Also, if you are a website owner that uses link exchanges correctly, you can get great results with this technique and see a lot more traffic coming to your site, which in turn will help increase your ranking in the engines. search.

The basic method of link exchange is a simple link exchange where you contact the owner of another website and offer to put their link on your website in exchange for them putting your link on their website. The correct terminology is a reciprocal link. Typically, you would do this with a website that has content relevant to your website.

Another common way to link to your site is to pay for inbound links from high ranking websites. This is an effective method, but the payment can be recurring on a monthly basis.

You can also add article marketing to create links. Article marketing is simply writing articles that are relevant to your niche and then submitting them to other websites, mainly article directories. With every article you submit, you include a link to your website. You can then submit your article to high-ranking article directories like EzineArticles.com. Readers love to find out more about the topic they are looking for and if you provide good information in your article, chances are your readers will click on your link and visit your website.

Joining an online forum that relates to your niche is also a good idea. You can become a contributor by posting regular posts and comments. Set your signature to include a link to your website and each time you post to the forum you are creating another link that points to your site. If you make your comments interesting and informative, other forum members are likely to click on your signature link and visit your website. Before doing this, read the forum rules. Some forums strictly disapprove of “connecting your site, product or business”, while others welcome it. Some forums even have a thread created specifically for self-marketing, so be sure to read the dos and don’ts beforehand.

Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you additional exposure on the internet and remember to link your blog to your website if it is not already part of your site. You can post new content on your blog regularly to increase ranking and exposure.

To increase traffic to your website, you must be prepared to put in the necessary time and effort. There are also methods that you can pay by to increase rankings, such as the point about paying for inbound links. You can also pay for AdWords advertising to promote your website. If you can afford these services, they will benefit your website, but if you can’t afford them right now, try some of the free methods.

With any of these link building methods, you need to target a specific audience for your niche. This is particularly true with payment methods, as you don’t want to pay to receive visitors who have no interest in your niche, product, or service.

You also want your current visitors to return and you can if you have a quality and interesting website that they will want to return to. Monitor each method you use to create links and find which one works best for you, then continue building using the methods that work well.